This former marketing starring Joe Palazzi and Robert Rose can be found on iTunes and Stitcher .In this holiday edition, Robert and I explore Facebook's new process for dealing with fake news — and the opportunities it may present for content-driven brands. In Jamaica Phone Number List other news, we explain why your work matters, why some searches are really bad, and how sponsored content can be profitable for a business. Our rants and raves feature David Jamaica Phone Number List Copperfield and a new altimeter report; we close the show with an example of the week from Open View Venture Partners. This week's show(Recorded live on December 19, 2016; duration:
Download this week 's This Old Marketing PNR podcast .If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes .1. Content Marketing in the News Facebook details user vetting plan to combat fake news (09:20): NPR tells us that Jamaica Phone Number List Facebook is working with fact-checking groups to identify fake stories and warn users if a story they're trying to share has been flagged as fake. While the jury is still out on whether Facebook's plans to democratize trust are the best way to tackle the problem of information integrity, Robert thinks it could have the unintended side effect of making it more difficult for
Brands to build the content business case. Why the Laws of Supply and Demand Don't Work Online (20:05): An article published on The Media Briefing website argues against the idea of restricting advertising inventory in order to increase its value by as a Jamaica Phone Number List commodity. Arguing that the traditional supply and demand model was not designed for a world where impressions can be generated at the flick of a switch, the article offers Jamaica Phone Number List the benefits of “data-driven branded content” as that more viable solution. In our eyes, the author is